For biddable video ad campaigns (Promoted Video, Conversational Video Ads, and Promoted Tweet Carousel), there is no minimum budget. Setting competitive bids and budgets within your campaigns allows them to win auctions and serve to users.
Using these tips will help you set a bid and budget that maximizes your campaign results within your price range:
- Utilize auto bid. Your bid is one of the factors that determines how frequently your ad is displayed. For new advertisers, we suggest you start with the recommended bid or our automatic bidding function (auto bid). This will ensure your bid is competitive within the auction and gain serve, and will auto-fit to your campaign budget.
- Set your bid based on the value you place on each new engagement. Your bid factors into how well your campaign performs. Put some thought into how much a user’s engagement means to your advertiser. Remember: With a small budget, it’s easy to set a low bid, but even if you set a high maximum bid, you’ll only pay slightly more than the second highest bidder. When thinking about bids, consider that bid is a setting that levers/throttles auction delivery. It's not a direct proxy for cost per metrics. So if you want more traffic, don't be afraid to bid up, even if your bid is higher than your desired cost per view/MRC view.
- Match bid to targeting size. If your campaigns are targeting very specific audiences, you may have to increase your bid in order to serve. For example, advertisers targeting specific geographic regions may need to bid more to win the same number of auctions as advertisers targeting less specific audiences, as there are fewer users in that audience.
Have more questions about bids & budget?
Find more information in our Bidding and Auctions FAQ.
Want even more tips?
You can find optimization tips specific to our unique campaign objectives here:
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