Twitter’s In-Stream Video Sponsorships can have extraordinary impact on a media plan. Sponsorships can be effective solutions for:
Brands that already sponsor TV programming:
● Extend a brand’s reach and sponsorship impact on Twitter, and bring more efficient overall reach to a campaign.
Brands that don’t do or can’t afford traditional TV sponsorships:
● In-Stream Video Sponsorship can be a cost-effective way to align with content that may be out-of-reach on TV.
Brands that want to target a competitor’s TV sponsorship:
● Target a competitor’s audience on Twitter with an In-Stream Video Sponsorship.