Most of your clients are concerned with brand-safety. They look to you to recommend brand-safe environments to tell their story. That’s a big responsibility.
In many cases, advertisers are already buying publisher content through direct or programmatic buys.
A direct (TV) buy is almost certain to be brand-safe; however, it may not reach consumers who don’t watch TV.
Programmatic or ad network buys can be price effective, but lack certainty as to whether your ad will be seen, and can be subject to ad-fraud.
As a result, advertisers are challenged to access publisher content they know works for their brand at a larger scale, or more efficiently.
Twitter’s In-Stream Video Ads provides a brand-safe ad environment while letting you capture audiences you might miss on other channels. In-Stream Video Ads give you access to high-quality, professionally-produced programming, in categories like sports, news, entertainment, and more.
Unlike other platforms, your ads won’t run in front of user-generated content (UGC). You’re in control over the categories, audiences, and publishers where your content will appear – giving you greater control over your brand story.
Please note, publishers vary by market.