Module 1:

Meet Twitter Ads Manager

Welcome

Twitter Ads Manager provides a central workspace to plan, manage, and report on Twitter ads including video ad formats. If you’re just starting out, you’re in the right place.

We'll cover planning and managing most Twitter video campaigns, calling out instances where additional Twitter account team support is required.

In this module we’ll focus on:

  • An overview of the Twitter Ads Manager: what it does, and how to navigate the tool. 
  • The Media Studio: quickly upload, organise, and share video creatives or find creatives shared with you. 
  • The Cards Library: create Promoted Video ad formats from videos in the media library. We’ll show you how to navigate the tool, upload videos, and create ads through video tutorials that you can reference for your next campaign. 

If you’d like to follow along with the videos on another screen as you build your own campaign, access the Twitter Ads Manager at ads.twitter.com. Let’s fly!

Learning Objectives

You should be able to:

Access the Twitter Video Ads Manager.

Navigate Twitter’s Ads Manager Tool and identify key elements for managing campaigns.

Identify which video ad types are managed in Twitter’s Ads Manager Tool.

 

Lesson 1

Twitter Ads Manager overview

The Twitter Ads Manager provides both summary and detailed views of everything you need to manage campaigns.

In this course, we'll focus on these areas to get you up and running:

  1. Twitter Ads Manager navigator
    • Navigate between Campaigns, Creatives, Analytics, Tools 
  2. Performance Filters and Summary View
    • campaign performance and spend over time for selected metrics
  3. Campaign Details
    • Review a snapshot of performance metrics for campaigns, ad groups, ads, or audience
  4. Time Frame 
    • Adjust spend or performance views for a given time period
  5. New Campaign 
    • Create new campaigns
  6. Export/Share 
    • Send or export performance for colleagues or clients