Our First View video ad takeover gives advertisers exclusive ownership of the first ad slot at the top of every person’s Twitter timeline for a 24-hour period.
This means First View can reach every person on Twitter that day in a targeted country. It’s a high-impact takeover at the top of the timeline.
First View also offers 100% share of voice in the top ad placement. It’s ideal for breaking through for product launches, as well as during tentpole events or cultural moments like the holidays, Olympics, awards shows, or sports games.
When your plan calls for broad reach and share of voice, a First View takeover can achieve up to 22% incremental reach on top of a TV campaign.