To understand Twitter’s value, it’s important to understand why people come to Twitter.
People come to Twitter to explore and find content outside their immediate social circle, to find out what’s happening in the world, and are eager to discover something new.
On Twitter, people want to discover great and relevant content no matter who the content creator is, whether it’s a friend, celebrity, publisher, or brand.
And a majority of people agree that branded content on Twitter is trustworthy – significantly higher than on Facebook and Instagram (Firefish & The Numbers Lab, 2016).
This means people on Twitter are receptive to brands’ messages.